Sound familiar?
HR Landed on Your Desk.
Nobody Asked If You Wanted It.
You're a business owner. Or the operations manager. Or the finance director. Or the person who said "yes" once when someone needed help with a contract — and somehow that became your job.
Now you're dealing with disciplinaries, absence reviews, underperformance conversations and the constant nagging worry that one wrong move could land you in a tribunal.
You've Googled things you probably shouldn't Google. You've used template letters that felt vaguely wrong. You've had conversations that didn't go well and replayed them for weeks.
The HR Mastermind exists for exactly this situation. Ninety days. A small group of people in exactly the same boat. And an expert guiding you through the whole thing from start to finish.
Is this you?
This Programme Is For You If...
What's included
Everything You Need. Nothing You Don't.
Live group sessions
Fortnightly group coaching working through the full HR lifecycle — from hiring to managing to letting go. Live, interactive, and tailored to the group.
1:1 coaching calls
In the weeks between group sessions, you get dedicated 1:1 time with Emma. Work through live issues, ask the questions you didn't want to ask in the group, or just catch up.
Templates and toolkits
A growing library of professionally written letters, checklists, policy templates and process guides — all yours to keep and use, for life.
A secure resource portal
All session recordings, workbooks and materials stored in your own private portal. Access them anytime, forever — not just for the 90 days.
Peer support
A small, trusted group of fellow business owners working through the same challenges. What's discussed in the room stays in the room — full confidentiality, always.
HR strategy support
Not just firefighting — we'll help you build the HR foundations your business needs so you're protected, compliant and confident going forward.
The 90-day journey
How It Works
Weeks 1–2: Foundations
We start with where you are right now — what's in place, what's missing, what's keeping you up at night. You'll leave the first session with a clear picture of your HR landscape and an immediate action list.
Weeks 3–6: Hiring right
Recruitment, contracts, onboarding and probation. How to find the right people, get them started properly, and protect yourself if things don't work out.
Weeks 7–10: Managing day to day
Absence, performance, grievances, disciplinaries. The stuff that comes up every week. We'll work through real scenarios so you know exactly what to do — and what not to do.
Weeks 11–13: Difficult exits and what's next
Redundancies, dismissals, settlement agreements — handled properly. Plus your HR roadmap going forward, so the 90 days becomes the foundation for everything that follows.
What past participants say
Don't Take My Word For It
The HR Mastermind has allowed me to recruit better staff first time and given me the tools to recognise the possible red flags at an early stage and deal with them effectively.
Warren Coates
General Manager, Leodis Stair Lifts
The HR Mastermind was so good that I have put other members of my team through it as well. That's how good it is.
Pippa Ridley
etempa
Places Are Limited Intentionally
The HR Mastermind is capped at 10 participants per intake. Small enough that everyone gets proper attention. Large enough for real peer discussion.
Availability confirmed on application
The HR Mastermind Guarantee
If you complete the programme and feel it hasn't delivered for your business, I'll give you a full refund — no questions asked. I'm that confident in what we've built. I've never had to honour it yet, but the offer stands.
I'm Emma Armytage — The HR Goddess.
Nearly 25 years in HR. The HR Mastermind grew out of working with clients who needed more than ad hoc support — they needed to understand HR properly, once and for all.