HR Headaches?
I Make Them Go Away.

I'm Emma — The HR Goddess. Straight-talking HR support for small businesses who need an expert in their corner, without the cost of a full-time hire.

Book Your Free Consultation

Sound familiar?

HR Shouldn't Keep You Awake at Night

  • A new recruit isn't working out — but letting them go feels risky
  • A sickness absence drags on — and you're not sure what's legal
  • A grievance lands on your desk — and you're thinking "one wrong step = tribunal"

You're not alone. Nearly half of UK managers handle HR without any formal training, and 73% list compliance as their number one stressor. No wonder it's the problem that keeps getting pushed to the bottom of the list.

Big agencies give you cookie-cutter policies. HR people who hide behind jargon. DIY advice from Google that misses your culture and your risks. I'm different. I cut through the noise, show you your options, and guide you safely through — whatever the situation.

How I can help

Support That Fits How You Actually Work

Crisis & Ad Hoc Support

Got a problem right now? I'll step in and sort it.

  • Disciplinaries and grievances handled properly
  • Sickness absence that's dragging on
  • Underperformance and difficult exits
  • Redundancies and restructures
  • Any "one wrong move" situation
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Retained HR Support

Your HR department — without the payroll cost.

  • Fixed monthly fee for ongoing peace of mind
  • Someone to call the moment an issue crops up
  • Tailored guidance for your business, not off-the-shelf
  • Proactive support so small problems don't escalate
  • Contracts, policies and processes that protect you
Enquire About Retained Support

Why work with me?

What Working With Me Actually Looks Like

01

Straight talk, no jargon

Plain English, always. You'll know where you stand, what your options are, and what the risks look like.

02

Options, not orders

I lay out your choices — you stay in control. I'm your adviser, not your boss.

03

Outcome-focused

We work towards the result you actually want, not just "following procedure" for the sake of it.

04

UK employment law expertise

Nearly 25 years across businesses of every size. I know the law and how to apply it practically.

05

Speed when it matters

When a grievance lands or an absence spirals, you can't afford to wait. I respond quickly.

06

Confidential and safe

Whatever the situation, you can be honest with me. I've seen it all — nothing shocks me.

The HR Mastermind

Ready to Sort HR Once and For All?

A 90-day group programme for SME owners and managers who want to handle HR with confidence — not crossed fingers. Small groups, live coaching, 1:1 support, and a toolkit you keep for life.

Find Out More

Max 10 places per intake

What clients say

Don't Just Take My Word For It

“
The HR Mastermind has allowed me to recruit better staff first time and given me the tools to recognise the possible red flags at an early stage and deal with them effectively.

Warren Coates

General Manager, Leodis Stair Lifts

“
The HR Mastermind was so good that I have put other members of my team through it as well. That's how good it is.

Pippa Ridley

etempa

“
Emma gives you straight answers, no flannel. She knows her stuff inside out and makes what feels complicated seem completely manageable.

Simon Robertson

SME Business Owner

“
Having Emma on hand means I sleep better at night. Whatever comes up, there's someone I can call who'll tell me exactly what to do.

Judith Mawtus

Business Owner

Got a People Problem?
Let's Fix It.

One call could save you weeks of stress — and protect your business from a costly mistake.

Emma Armytage

I'm Emma Armytage — The HR Goddess.

Nearly 25 years in HR, from major high-street retailers to family-run SMEs. Practical, no-nonsense support that protects your business without overcomplicating it.

07973 531589  |  [email protected]